Process

Valio had renewed its brand and new design was also to be distributed through online presence. Task was to re-design enough so that for developer partner Evermade, could finish the product. In addition, client also asked for user research and future concept ideation for both Valio.fi and app. Deliverable was customer journeys and personas, as well as ideas for future development concepts and framworks mainly for Valio app.

User personas and journeys were formed through careful analyzing of third party data provided. For each user persona step, future ideas for both Valio website and app were identified, in addition to recognizing users' positives, negatives and suspected emotions.

Design

Valio had renewed its brand and new design was also to be distributed through online presence. Through iterative approach, we co-developed light design system through weekly workshop-natured presentations with client and Evermade.

Results

Client satisfaction was achieved and project was on schedule. Third party, Evermade, developed the product with the help of design system provided.