Process

Nokian Tyres needed a refresh on their online presence. Old website environment was deemed repetitive and boring, and it was out of line with Nokian Tyres brand.

Project started with careful evaluation of all available user studies by third parties. In addition, we had to form deep understanding of current information architecture

After evaluation, a proposal where company information would be separated into its own website environment was formed. Thus, company site, company.nokiantyres.com was separated from other content.

Target users for new website environment were formed through analyzing user data. These findings were validated through various workshops with different stakeholders. Deliverables were user persona cards, journeys and information architecture maps.

Design

Design process included various design review rounds with the most integral stakeholders. Goal was to design elements that could be re-used throughout Nokian Tyres ecosystem. A design system with all component states was built, with over 25 custom made, modifiable web-elements to suit every website owner need.

Results

Project included multiple rounds of iteration in all parts of design process. Finish product was no different. Through iteration, we were able to achieve and exceed our goal: first position in Comprend Webranking.

Renewed website design extended via third party on Nokian Tyres consumer site, and is expected to prevail throughout Nokian Tyres ecosystem soon.